Gotta say, I absolutely love you guys' newsletter. I've been a Climate Town Youtube sub for a couple years now, and I subbed to this newsletter immediately when it came out. Funny, insightful, and honestly a great entry point for climate change skeptics in my friends and family.
If I were to recommend anything (I really don't, you guys are incredible) it would be to have a shorter form video series (maybe chop up the existing long ones?) for scenarios like the one I stated above. When trying to convert someone, it's a big ask to have them read a newsletter or watch a 20-40 minute video.
Ok, I have noticed that telling people to consume less energy (transportation, electricity, etc) is starting to be taboo, as our understanding of corporate impact on carbon emissions develops. “Why tell me to turn the lights off when 80% of emissions come from 100 corporations? Blaming consumers only makes it easier for corporations to avoid responsibility.”
YET the language around meat (and the embedded water/energy, as you point out) has not evolved. This newsletter says it clearly: companies only produce what consumers want. If people don’t love cheese so much, these honest naïve innocent farms and food companies wouldn’t have to cause so much harm…
Why the disparity between food and other emissions?
To be clear, my opinion is that both are shared responsibilities which everyone (corporations and consumers) should share. But I think it’s an interesting pattern happening in our climate change communication discourse.
Gotta say, I absolutely love you guys' newsletter. I've been a Climate Town Youtube sub for a couple years now, and I subbed to this newsletter immediately when it came out. Funny, insightful, and honestly a great entry point for climate change skeptics in my friends and family.
If I were to recommend anything (I really don't, you guys are incredible) it would be to have a shorter form video series (maybe chop up the existing long ones?) for scenarios like the one I stated above. When trying to convert someone, it's a big ask to have them read a newsletter or watch a 20-40 minute video.
Keep up the excellent work guys!
Ok, I have noticed that telling people to consume less energy (transportation, electricity, etc) is starting to be taboo, as our understanding of corporate impact on carbon emissions develops. “Why tell me to turn the lights off when 80% of emissions come from 100 corporations? Blaming consumers only makes it easier for corporations to avoid responsibility.”
YET the language around meat (and the embedded water/energy, as you point out) has not evolved. This newsletter says it clearly: companies only produce what consumers want. If people don’t love cheese so much, these honest naïve innocent farms and food companies wouldn’t have to cause so much harm…
Why the disparity between food and other emissions?
To be clear, my opinion is that both are shared responsibilities which everyone (corporations and consumers) should share. But I think it’s an interesting pattern happening in our climate change communication discourse.
https://www.youtube.com/watch?v=vG2I7r4qlEA